Natracare is a UK company wholly owned by Susie Hewson and her husband. The creation and development of the Natracare products reflected the ethical and environmental principles of Susie Hewson. Natracare was launched in 1989 with a full range of hygiene products, including the world’s first certified organic cotton tampons and totally chlorine-free sanitary pads and panty liners. Natracare's philosophy is "To support conservation of the earth’s natural resources by using only certified organic and natural, plant-derived, renewable materials which can demonstrate the lowest measured carbon footprint and highest environmental credentials."