The most recent deception of the soda industry is to question or manipulate the notion of "energy balance".
Alerted by the planetary problem of obesity and anxious to show their good will, these industrialists have themselves created a study group in order to work on these famous energy balances of sweetened drinks. This Global Energy Balance Network (GEBN) says that obesity is one of their biggest challenges. Except that they assure us that weight problems or obesity have nothing to do with what we eat or drink, but that they only develop because of a lack of physical exercise.
For example, Coca-Cola has funded university scientists to shout slogans such as "You don't have to worry at all about what you eat! It's all about physical activity...
It would be so much easier if it were true!
Another tactic is to buy a "green conscience," i.e., to (pretend to) show concern for the planetary ecology.
They go so far as to argue that "cup" soda dispensers in public places are much more environmentally friendly since it generates no (or little) waste (plastic bottles).
The soda industry has gone so far as to campaign with this argument against bottled water sellers. Even suggesting to ban the sale of bottled water in these places because of the large amount of plastic waste it generates.
It should be noted that the soda industry is one of the most water-intensive. If making a liter of soda requires only 1.3 liters of water, that's without taking into account the virtual water used for, among other things, cleaning bottles and machines, but also for all the other sanitary tasks that go along with the whole process of making these drinks.
Independent panels of experts who took into account all stages of manufacturing these sweetened beverages estimated the amount of virtual water (actually used) at 300 to 600 liters per liter of soda!
Source for this article: http://articles.mercola.com/sites/articles/archive/2015/10/11/soda-politics.aspx?e_cid=20151011Z1_DNL_art_1&utm_source=dnl&utm_medium=email&utm_content=art1&utm_campaign=20151011Z1&et_cid=DM87905&et_rid=1164503681